As a top cryptocurrency exchange and the creator of the widely-used OKX Wallet, we provide millions of users with access to crypto trading and innovative decentralized applications. Our platform is trusted by both individual investors and institutions, reinforced by our commitment to transparency and security through Proof of Reserves. We operate globally with a shared set of core values that prioritize teamwork, integrity, and results.
Role Overview
This position offers a unique opportunity to lead marketing initiatives in the European Economic Area (EEA) and play a key role in expanding the adoption of crypto products. You will be responsible for developing and executing regional marketing strategies that align with global goals while addressing local user needs and regulatory standards.
Key Responsibilities
- Create and implement a comprehensive product marketing strategy tailored to the European market
- Drive community growth by building relationships with local influencers, developers, and crypto enthusiasts
- Organize and host events such as meetups, conferences, and hackathons to strengthen community ties
- Adapt global messaging to suit regional preferences and improve product relevance
- Serve as the primary link between European users and global product teams, communicating feedback and insights
- Increase brand visibility through industry events, media engagements, and social channels
Desired Qualifications
- Minimum of 10 years of product marketing experience in consumer tech, fintech, or crypto
- Proven leadership skills with the ability to manage teams in fast-changing environments
- Strong knowledge of financial markets, including trading and investment products
- Expertise in digital marketing, community growth, and social media strategy
- Excellent communication skills and experience presenting complex ideas clearly
- Experience in market analysis and competitive research
Frequently Asked Questions
What does a Head of Product Marketing do in the crypto industry?
This role involves developing marketing strategies for crypto products, leading community initiatives, and adapting global campaigns to fit regional markets. It requires a mix of strategic planning, market analysis, and team leadership.
Why is community engagement important in crypto marketing?
Community-driven growth helps build trust, encourages product adoption, and creates organic advocacy. In decentralized ecosystems, loyal communities often contribute to long-term success.
What kind of experience is needed for a role like this?
Candidates should have extensive experience in product marketing, preferably within fintech or crypto. Knowledge of trading, digital marketing, and community management is highly valued.
How does this role support business growth?
By tailoring product stories to local audiences, organizing events, and gathering user feedback, this position directly contributes to user acquisition, retention, and market expansion.
Are regulatory considerations part of this role?
Yes. Adapting to regional regulations and compliance requirements is essential when launching products or campaigns in different European markets.
What makes OKX a leader in the crypto space?
OKX offers a secure and user-friendly platform with a wide range of services, including spot and derivatives trading, Web3 integration, and decentralized finance solutions, all backed by transparent auditing.