How to Add a Token Logo: A Complete Guide for Crypto Projects

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In the world of cryptocurrency, a token’s logo serves as its visual identity. While cryptocurrencies are fundamentally lines of code and don’t inherently have logos, the icons we see on wallets, exchanges, and data platforms are uploaded by these platforms or approved through specific application processes. For new or less-known tokens, having a logo visible on major platforms can significantly boost credibility and recognition.

This guide provides a clear, step-by-step overview of how to apply for and upload token logos across various popular wallets, data platforms, and blockchain explorers.

Understanding Token Logos and Their Importance

A token logo is more than just an image—it’s a mark of authenticity. When users see a token with a logo on a reputable platform, it signals that the project has undergone some level of verification. Well-known tokens like USDT or USDC are automatically recognized and displayed with their logos almost everywhere. However, newer or smaller projects need to proactively apply to each platform to get their logos displayed.

Getting your token logo approved can involve fees, specific technical requirements, and sometimes strict eligibility criteria. The process varies by platform, but with the right approach, it’s manageable.

How to Submit Token Logos on Popular Wallets

TokenPocket (TP Wallet)

TokenPocket requires applicants to submit token logos and related information via GitHub. You’ll need to provide details based on the token type (e.g., BEP-20, ERC-20). Incomplete submissions will not be approved.

A fee of 50,000 TPT tokens is required for the submission, which is non-refundable. The approval process usually takes 3–5 business days. Tokens with a legitimate website and no malicious contract functions have a reasonable chance of approval.

👉 Explore professional logo submission support

Trust Wallet

Trust Wallet also uses a GitHub-based submission system. However, their requirements are stricter. Your token must have:

Additionally, a fee of 500 TWT or 5 BNB is required. Approval is not guaranteed even if all conditions are met.

imToken Wallet

imToken allows free logo submissions but only supports Ethereum (ERC-20) and EOS-based tokens. Applicants need to provide:

The process can be time-consuming, and approval is at the discretion of the imToken team.

BitKeep Wallet

BitKeep (BK Wallet) is one of the largest wallets in Asia and supports over 250,000 tokens. The approval process is relatively straightforward: submit token details and ensure the contract is free of malicious code. However, the final decision rests with the platform.

Submitting Token Logos on DEX Data Platforms

AVE

AVE is a widely used DeFi data platform in the crypto community. Tokens without a logo on AVE are often perceived as low-credibility or “rug pull” projects.

To apply, submit your project details through AVE’s official application page. A fee is required, payable to their customer support team after initial review.

DEXTools

DEXTools is a leading DeFi trading analytics platform with a strong international user base. Logo submission requires a fee of 3 BNB, 0.5 ETH, or 1,300 DEX tokens. The platform has detailed eligibility criteria, and approval is subject to compliance and community activity.

👉 Learn more about token visibility strategies

Applying for Token Logos on Blockchain Explorers

Blockchain explorers like BscScan and Etherscan are primary sources of on-chain token information. Having a logo displayed here adds significant credibility, as it implies a level of endorsement from the underlying blockchain.

The approval process is rigorous. Platforms thoroughly review the token’s contract, documentation, market activity, and overall legitimacy. Due to the complexity, many projects seek professional assistance to improve their chances of approval.

Token Logos on Decentralized Exchanges (DEXs)

DEXs like Uniswap and PancakeSwap do not have a direct logo submission process. Instead, they automatically pull logos from other trusted sources such as:

Having your logo on these platforms is necessary but not sufficient—each DEX uses its own logic for selecting and displaying token images. There’s no guarantee of display even after successful submissions on other platforms.

Frequently Asked Questions

Q1: Why is a token logo important?
A token logo enhances trust, improves brand recognition, and helps your token stand out on platforms where users browse and trade. Without it, your project may be perceived as unverified or risky.

Q2: Do all platforms charge a fee for logo submission?
Not all. Some, like imToken, do not charge a fee, but most major platforms require payment in their native tokens or other cryptocurrencies.

Q3: How long does the approval process take?
It varies. Some platforms respond within 3–5 days, while others may take longer depending on submission volume and compliance checks.

Q4: Can I apply to multiple platforms at once?
Yes, and it’s often recommended. However, each platform has its own process, requirements, and fees.

Q5: What if my submission is rejected?
You can reapply after addressing the reasons for rejection. Many projects also use professional services to improve their applications.

Q6: Is professional assistance worth it?
If your project lacks experience or resources, professional services can streamline the process, improve compliance, and increase the likelihood of approval across multiple platforms.

Conclusion

Adding a token logo to key crypto platforms is a vital step in establishing your project’s legitimacy and visibility. While the process can be complex and vary by platform, understanding each one’s requirements—and sometimes seeking expert help—can make it achievable.

Always ensure your token contract is secure, your project documentation is thorough, and you’re prepared to cover any applicable fees. With persistence and attention to detail, your token can gain the recognition it deserves.