In a major move for the crypto space, leading cryptocurrency exchange Bitget has launched a high-profile marketing initiative in partnership with football legend Lionel Messi. The campaign, which features a substantial $20 million reward pool, is designed to engage users, boost market sentiment, and reignite confidence in the cryptocurrency industry during the 2022 FIFA World Cup.
Collaboration with a Global Icon
Bitget first announced its partnership with Lionel Messi in late October, debuting the initial campaign titled "A Perfect 10." The initiative was met with positive feedback from the broader public, the Bitget community, and its partners. Building on this momentum, the exchange has now unveiled its next phase: the "Make it Count" campaign. This includes a new branded video and a series of exciting promotional activities timed to coincide with the World Cup.
Engaging the Community with Major Rewards
To further involve users in the football excitement, Bitget has organized multiple giveaways and exclusive promotions. These include social media contests and World Cup-themed events offering substantial prizes. Participants have the chance to win a share of up to 1,000,000 BGB (Bitget's native token) and officially signed jerseys from Lionel Messi himself.
Additionally, Bitget is hosting its biannual derivatives trading tournament, known as KCGI, with a special football-themed edition for the World Cup. The competition boasts a massive prize pool of 100 BTC and various popular fan tokens. These efforts are part of Bitget's broader strategy to reassure investors and provide tangible benefits to its users through diverse and engaging activities.
The intersection of World Cup enthusiasm and cryptocurrency creates a unique opportunity to bridge the gap between sports fans and the digital asset world. For those looking to dive deeper into such dynamic opportunities, you can explore more strategies and campaigns available in the market.
Leadership’s Vision for the Future
Gracy Chen, Managing Director of Bitget, commented on the initiative, stating, "Bitget is investing in the future of crypto and Web3. The bear market has not deterred us from our goal of becoming a top 3 cryptocurrency exchange within the next 3-5 years."
She noted that consumer trust has hit a low point following the collapse of several major crypto entities this year. "This is why we have redoubled our efforts in both product development and marketing to demonstrate our commitment to building the best social trading experience for our users."
Chen added, "Partnering with the GOAT (Greatest of All Time) inspires us to strive for the best performance. The World Cup period is the perfect time to remind ourselves of the importance of building and training. We want to celebrate the football spirit within the crypto world and are prepared to continue investing in the ecosystem during challenging times."
Strengthening Trust and Expanding Reach
Earlier this month, Bitget implemented several measures to enhance consumer trust and credibility. These initiatives include the launch of a $5 million Builder Fund aimed at supporting developers and projects within the space. Furthermore, the exchange has increased its Protection Fund to $300 million, providing an additional safety net for user assets.
As part of its global expansion strategy, Bitget has also registered a实体 (entity) in Seychelles and adjusted its recruitment plan to onboard 1,200 new employees in the first quarter of the upcoming year.
Frequently Asked Questions
What is the total value of the rewards in the Bitget and Messi campaign?
The total reward pool for the campaign is $20 million. This includes cryptocurrency rewards, such as BGB and BTC, as well as physical prizes like signed merchandise.
How can users participate in the World Cup-themed events?
Users can participate by engaging in social media contests, joining the specially themed derivatives tournament (KCGI), and taking part in various promotions announced on Bitget's official platforms. Specific entry details are provided on their website and social channels.
What is the purpose of Bitget's Protection Fund?
The Protection Fund is designed to safeguard users' assets by providing an extra layer of security. It has recently been increased to $300 million to enhance user confidence and protect against extreme market conditions.
Is Bitget expanding its global presence?
Yes, as part of its strategic growth plan, Bitget has registered a new entity in Seychelles and is actively expanding its team with plans to hire 1,200 new staff in the coming quarter.
How does Bitget plan to become a top 3 exchange?
Bitget aims to achieve this through continuous product innovation, strategic marketing partnerships (like the one with Lionel Messi), significant security enhancements, and global expansion efforts to better serve its growing user base.
Are there any risks associated with participating in these campaigns?
While the campaigns offer exciting rewards, participants should always be aware of the risks involved in cryptocurrency trading and investing. The market is highly volatile, and it's important to only commit funds you are prepared to lose. For a secure way to manage and explore digital assets, you can view real-time tools and platforms that prioritize safety and user experience.
Risk Reminder
Cryptocurrency investment carries a high level of risk. Prices can be extremely volatile, and there is a possibility of losing all invested capital. Please carefully assess your risk tolerance and conduct thorough research before participating.