In recent months, a new wave of grassroots NFT projects has captured global attention. These digital assets reflect a more inclusive, diverse, and practical vision of Web3—one that is increasingly shaped by young creators from emerging regions.
Grassroots Creators Rise to Prominence
You may have seen “Ghozali Everyday,” a series of selfie NFTs created by an Indonesian university student named Ghozali. Unlike many polished or trendy digital collectibles, these images are simple, earnest, and strikingly authentic. Their charm lies not in high-end aesthetics but in Ghozali’s four-year commitment to taking a daily selfie. This humble project became a surprise sensation in the crypto world.
Another notable trend was sparked by Singaporean social media influencer Irene Zhao. She minted NFTs featuring her photos combined with popular crypto slogans, which also functioned as access passes to her IreneDAO community. By late January, her NFT collection had reached a trading volume of over 2275 ETH. Her success inspired numerous imitators and even hybrid projects like “GhozalIreneDAO,” which blended elements from both creators’ works.
These initiatives—from a student in Indonesia and an influencer in Singapore—represent a more democratic and accessible side of Web3. While some critics dismiss them as low-effort炒作, these projects underscore how blockchain technology is gradually integrating into daily life, offering real utility and opportunity—especially in regions like Asia, Africa, and Latin America.
In the world of Web3, anyone can mint NFTs, monetize their creativity, knowledge, or influence, and participate in a more open content economy. This fluid value-exchange model encourages broader participation and brings more diverse voices into the market.
Web3 Users from Emerging Regions
A closer look reveals that many of these new creators and users come from Asia, Africa, and Latin America. While the internet once promised to “flatten” the world, blockchain is taking that idea even further. Countries like Vietnam, the Philippines, and Indonesia are experiencing tangible, life-changing applications of Web3.
Vietnam
Vietnam emerged as a major player in the GameFi sector, thanks largely to Axie Infinity—a breakout play-to-earn game developed by Sky Mavis. At its peak, Axie Infinity reached #1 on the Apple Store download chart and recorded $26.9 billion in NFT-related trading volume in 2021. Its well-designed tokenomics and gameplay set a standard for subsequent blockchain games.
The success of Axie Infinity attracted international venture capital into Vietnam’s startup scene and spurred local NFT gaming ecosystems. It also revealed a widespread openness to digital assets among users in Vietnam, the Philippines, and Indonesia. Faced with economic uncertainty and rising living costs, many people turned to NFT games for supplemental income. An estimated 80% of Axie players in the region participated primarily for financial reasons.
With support from guilds like Yield Guild Games (YGG), Axie Infinity gained millions of users across Southeast Asia—including older adults who had never previously engaged with crypto. These users may not know terms like “decentralization” or “cypherpunk,” but they are active participants in the Web3 economy.
The Philippines
Yield Guild Games (YGG), one of the largest NFT gaming guilds, originated in the Philippines and played a key role in Axie Infinity’s growth—helping it scale from 20,000 to 1 million monthly active users in under a year. According to Playercounter, over 40% of Axie players are based in the Philippines.
This growing user base has stimulated the broader crypto ecosystem in the country. New platforms like Vention (which launched the first NFT marketplace in the Philippines) and BlockchainSpace (a guild management tool) are emerging to serve this demand.
Crypto-funded initiatives and decentralized organizations are also making a difference in real life. After a typhoon hit the Philippines in December, YGG organized a relief effort that raised $1.4 million in community donations. Axie Infinity also donated 1,000 AXS tokens to support rebuilding efforts.
Indonesia
In Indonesia, over 6.5 million people have invested in digital assets—surpassing the number of stock market investors. With approximately 66% of the population unbanked, Indonesia offers fertile ground for Web3 innovation. Practical applications in stablecoins, digital wallets, asset management, cross-border payments, and DeFi are gaining traction.
Indonesian artists were also among the early explorers of NFTs. In March 2021, a Balinese artist named Monez sold his NFT “Circus Clown” for 0.8 ETH—around the same time Beeple’s record-breaking auction took place. And Ghozali, the student mentioned earlier, began minting selfie NFTs as early as 2017.
Growing Web3 Adoption in Emerging Economies
Data from Chainalysis’ 2021 Geography of Cryptocurrency Report shows that the top five countries in crypto adoption were Vietnam, India, Pakistan, Ukraine, and Kenya. A separate report from the Economist Intelligence Unit found that crypto awareness in developing nations was 19% higher than in developed countries.
In these regions, cryptocurrency use is often driven by real-world needs rather than speculation. Ian Taylor of CryptoUK noted that “in countries with fragile economies, high inflation, or limited access to global markets, grassroots demand for crypto is often stronger.” These different use cases also lead to differing regulatory approaches. In the West, Bitcoin is often seen as an investment vehicle; in Asia and Latin America, it’s frequently used for payments and remittances.
Many governments in Africa, Asia, and Latin America have responded with more flexible regulations. El Salvador became the first country to adopt Bitcoin as legal tender. Political leaders in Paraguay, Panama, Argentina, Brazil, and Mexico have also expressed interest in embracing digital assets. What these countries share is a history of colonialism, underdeveloped financial systems, high inflation, and weak currency stability—making them more open to crypto solutions.
Driven by economic need and supportive policies, Web3 in these regions is being built not by VCs or tech giants—but by everyday users. What some see as the “periphery” of the crypto world may in fact be its most promising frontier.
Following the success of YGG and Axie Infinity, new gaming guilds are forming across Southeast Asia, hoping to replicate that success. One could argue that people in emerging economies have a greater material incentive to engage with Web3 applications like NFT games. Could this lead to a “bottom-up” adoption model—where innovation spreads from developing regions to advanced economies?
The enthusiasm of young adults in these regions suggests it’s possible. Projects like those from Irene Zhao and Ghozali—though simple in execution—resonate deeply with a global generation. Web3, at its best, can bridge cultural and economic gaps, giving voice to communities everywhere.
Frequently Asked Questions
What is Web3?
Web3 refers to a new generation of internet services built on decentralized technologies like blockchain. It emphasizes user ownership, privacy, and open participation—often through cryptocurrencies, NFTs, and decentralized apps.
Why are young people in emerging regions interested in Web3?
Many are drawn to Web3 for financial inclusion and economic opportunity. Play-to-earn games, NFT marketplaces, and DeFi platforms offer alternative income sources, especially in countries with high inflation or limited access to traditional banking.
How is Web3 different from previous internet eras?
Web1 was read-only, Web2 introduced read-write social platforms, and Web3 aims for read-write-own connectivity. It shifts control from large tech companies to users via token-based ownership and decentralized governance.
What are some risks associated with Web3 adoption?
Volatility, regulatory uncertainty, and security issues are common concerns. It’s important to research projects thoroughly and use reputable platforms when exploring digital assets.
Can Web3 really promote financial inclusion?
Yes. By enabling peer-to-peer transactions, micro-earning opportunities, and access to global markets, Web3 can provide financial tools to people who are unbanked or underbanked.
How can someone start participating in Web3?
Begin by learning about cryptocurrencies, setting up a digital wallet, and joining communities around NFTs or DeFi. Many educational resources are available online for understanding blockchain basics.