World Liberty Financial: A Deep Dive into WLFI's Business, Backing, Tokenomics, and Valuation

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The potential early unlocking of World Liberty Financial's (WLFI) token is generating significant discussion. This analysis explores the project's core business, its influential background, intricate tokenomics, and potential valuation models.

Project Overview and Core Business

World Liberty Financial (WLFI) is a decentralized financial platform with participation from the Trump family. Its flagship product is USD1, a U.S. dollar-pegged stablecoin designed to be fully backed by cash and U.S. Treasury reserves.

While the project has outlined future plans for lending services and a DeFi application, its current operational focus is exclusively on the issuance and growth of its USD1 stablecoin.

USD1 Stablecoin Performance and Data

As of June 2025, the circulating supply of USD1 is approximately $2.2 billion. The distribution across blockchains is highly concentrated:

On-chain metrics reveal a significant concentration of holdings. On the BNB Chain, which hosts the vast majority of USD1, over 93.7% of the tokens (roughly 2.02 billion) are held in two Binance exchange wallets. A single Binance address holds 1.9 billion USD1.

A critical point in the stablecoin's growth occurred on May 1, 2025, when its market capitalization surged from around $130 million to over $2.13 billion in a single day. This dramatic increase is largely attributed to a $2 billion equity investment from Abu Dhabi's MGX investment corporation into Binance, which was transacted using USD1.

This event highlights two key aspects of WLFI's current business model:

Strategic Partnerships and Integrations

WLFI has actively pursued partnerships to expand the utility and reach of USD1:

The Trump Family Influence and Project Background

The project's most distinctive feature is the involvement of the Trump family, which provides a unique competitive advantage in certain business development areas. This connection makes WLFI a potential channel for entities seeking political or commercial alignment with the family.

The core team and their roles have seen subtle but notable adjustments. Former President Donald Trump is listed as the "Honorary Co-Founder," while his sons—Donald Trump Jr., Eric Trump, and Barron Trump—are designated as Co-Founders. A critical footnote on the website states that these "Honorary" titles will be "removed upon taking office," a standard compliance measure for public officials. However, this creates an ambiguous situation given Donald Trump's current role as U.S. President.

Another key figure is Steven Witkoff, a long-time business associate of Trump and a New York real estate magnate, also listed as an Honorary Co-Founder. His sons, Zach and Alex Witkoff, are project Co-Founders.

The operational and technological execution is handled by crypto native entrepreneurs like Zak Folkman and Chase Herro, alongside traditional finance experts such as Richmond Teo, former Asia CEO of stablecoin issuer Paxos.

It is important to note that the Trump family's equity stake in the underlying project entity has reportedly decreased from an initial 75% to approximately 40%, with the difference likely transferred to other investors.

Funding History

Since its inception in September 2024, WLFI has raised over $700 million through multiple funding rounds. Its valuation has climbed significantly following the election and leading up to its token generation event (TGE). The project's "Gold Paper" discloses that the Trump family-associated entities are entitled to 75% of the net proceeds from token sales and 60% of the project's future net operating profits.

WLFI Tokenomics: Allocation, Utility, and Revenue

Token Allocation and Unlock Schedule

The WLFI governance token has a total supply of 100 billion tokens. The allocation is as follows:

A major point of uncertainty surrounds the unlock schedule. While the tokens from the public sale have a clearly communicated lock-up period, the vesting conditions for the Team, Advisor, and Treasury allocations are not publicly detailed. The lack of transparency creates significant risk for token holders, as these large portions of the supply could be unlocked and sold on the market without warning.

A more reasonable approach would involve a clear, pre-announced unlock schedule ratified by community governance before the public sale tokens become transferable.

Token Utility and Protocol Revenue

The WLFI token is designed purely for governance; it does not confer any share of protocol profits or revenue to its holders. This means its value is derived solely from the ability to participate in governing the platform.

According to the Gold Paper, the protocol's net revenue is primarily directed to the operating entities behind WLFI, which are associated with its founders and initial supporters. While these entities have indicated an intention to redeploy funds back into the protocol, there is no direct value accrual mechanism for the WLFI token itself. This separation between project revenue and token value is a critical consideration for valuation.

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Valuation Framework and Market Expectations

Given that WLFI's core business is stablecoin issuance, a common valuation approach is to use a comparable analysis with publicly traded competitor Circle, the issuer of USDC.

The ratio often used is Market Capitalization / Stablecoin Market Cap.

Applying this ratio to WLFI's current USD1 stablecoin cap of $2.2 billion suggests a project valuation between $1.45 billion and $1.67 billion. This would imply a WLFI token price between $0.0145 and $0.0167.

However, the market may price WLFI at a significant premium to this baseline for several reasons:

Conversely, strong counterarguments support a more conservative valuation:

The short-term price action will likely hinge on the passage and specifics of the U.S. stablecoin bill, the Genius Act, and, more importantly, whether WLFI becomes a preferred vehicle for high-profile commercial and political transactions involving the Trump network.

Frequently Asked Questions

What is World Liberty Financial (WLFI)?
WLFI is a decentralized finance project known for its USD1 stablecoin. Its distinguishing factor is the involvement of the Trump family, which provides it with significant political capital and unique business development opportunities within certain circles.

What is the utility of the WLFI token?
The WLFI token is primarily a governance token. Holding it grants voting rights on proposals related to the platform's development and parameters. It is crucial to understand that the token does not provide holders with a share of the profits or fees generated by the USD1 stablecoin business.

When will WLFI tokens be unlocked and tradable?
The public sale tokens have a communicated lock-up period. However, the unlock schedule for the sizable Team, Advisor, and Treasury allocations is not fully transparent. The overall token unlock is widely expected to be coordinated with major regulatory developments, such as the potential passage of the U.S. Genius Act stablecoin bill.

How is the USD1 stablecoin different from USDT or USDC?
Like USDC, USD1 aims to be a fully reserved and regulated stablecoin. Its primary claimed differentiation is its governance structure and the high-profile political connections of its founding team, which could influence its adoption by specific institutions and governments.

What are the main risks of investing in WLFI?
Key risks include the lack of token value accrual, uncertainty around the unlock schedule for insider tokens, high dependency on a small number of large holders for stablecoin volume, and the project's reliance on the continued active promotion and integration by the Trump family and their associates.

How can I stay updated on WLFI developments?
The most reliable sources are the project's official website and its official communication channels. Always be cautious of unofficial groups or social media accounts making promotional claims. For conducting your own research, you can 👉 view real-time on-chain data tools to track wallet activity and token flows.