Introduction to the Unseen City Campaign
OKX, a leading global cryptocurrency exchange and Web3 technology provider, has partnered with Manchester City Football Club to launch an innovative augmented reality (AR) treasure hunt. This engaging experience, titled the "Unseen City Collectibles Quest," invites fans across the United States to participate in a digital scavenger hunt during the club's pre-season tour.
The campaign is designed to merge the physical and digital worlds, allowing supporters to explore key landmarks in multiple cities while hunting for exclusive digital collectibles. By leveraging AR technology and Web3 principles, the initiative aims to create memorable experiences and bring fans closer to the club and the evolving digital landscape.
How the Collectibles Quest Works
The Unseen City Collectibles Quest will take place in three U.S. cities where Manchester City is playing pre-season matches. Participants can join the hunt in New York City on July 27, Orlando on July 30, and Columbus on August 3.
In each location, four digital collectibles will be hidden at notable landmarks. Fans must use the official web platform, accessible starting July 27, to locate and redeem these items. The platform features an interactive map that guides participants to each collectible's general location.
Once a fan collects all four digital items in a single city, they become eligible to win various prizes. These include tickets to Manchester City's pre-season matches and vouchers for official club merchandise.
Exclusive Prizes and Rewards
Participants who successfully complete the quest in any of the three cities have the chance to win exciting rewards. The prize pool includes match tickets for the corresponding city's game and merchandise vouchers for the Manchester City official store.
Building upon previous digital campaigns, this year's quest also offers physical versions of the "Unseen City Shirts" as special prizes. The organizers have announced that additional rewards will be revealed throughout the campaign period, creating ongoing excitement for participants.
👉 Explore more about digital collectibles and rewards
Web3 Technology and Fan Engagement
This initiative represents a significant step in blending sports fandom with emerging technologies. By incorporating AR and blockchain elements, OKX and Manchester City are creating unique experiences that demonstrate the practical applications of Web3 technology.
Haider Rafique, Chief Marketing Officer at OKX, emphasized the campaign's innovative nature: "We partner with Manchester City to bring innovative and engaging Web3 experiences to new audiences around the world. The 'Unseen City Collectibles Quest' combines the excitement of AR and on-chain technology with the passion of football, creating a memorable adventure for everyone involved."
Tom Boyle, VP of Global Partnerships Marketing and Operations at Manchester City, added: "This year, in conjunction with our partner OKX, the 'Unseen City' campaign takes it to the next level by blending physical landmarks with digital engagement, providing a truly unique way for our supporters in the USA to get involved."
Participation Requirements and Important Information
The Unseen City Collectibles Quest is open to participants aged 18 and above. Fans interested in joining the treasure hunt need to visit the dedicated web platform starting from July 27. The platform will provide all necessary information, including the interactive map and collection mechanisms.
While the campaign utilizes digital assets and Web3 technology, no prior cryptocurrency experience is required to participate. The user-friendly interface ensures that all fans can easily engage with the experience regardless of their technical background.
For the latest updates and additional information, participants should monitor official Manchester City communication channels and OKX social media platforms.
Frequently Asked Questions
What is the Unseen City Collectibles Quest?
The Unseen City Collectibles Quest is an augmented reality treasure hunt created by OKX and Manchester City. Participants search for digital collectibles hidden in three U.S. cities during Manchester City's pre-season tour, with opportunities to win exclusive prizes.
How do I participate in the digital treasure hunt?
To participate, visit the official web platform starting July 27. The platform will provide an interactive map showing locations where digital collectibles are hidden in New York City, Orlando, and Columbus during specific dates.
What prizes can I win by participating?
Successful participants can win various prizes including match tickets to Manchester City's pre-season games, vouchers for official merchandise, and physical versions of the Unseen City Shirts. Additional prizes will be announced throughout the campaign.
Do I need cryptocurrency experience to participate?
No cryptocurrency experience is necessary to participate. The campaign is designed to be accessible to all fans regardless of their familiarity with digital assets or blockchain technology.
Are there any age restrictions for participation?
Yes, participants must be 18 years or older to join the Unseen City Collectibles Quest and be eligible for prizes.
How does the augmented reality component work?
The AR functionality is integrated into the web platform, allowing users to view and collect digital items when they reach the physical locations indicated on the interactive map.
Conclusion
The Unseen City Collectibles Quest represents an innovative approach to fan engagement that combines sports passion with cutting-edge technology. This collaboration between OKX and Manchester City offers football supporters a unique opportunity to interact with their favorite club in new ways while exploring the potential of Web3 experiences.
👉 Discover innovative Web3 experiences and opportunities
As digital collectibles and augmented reality continue to evolve, initiatives like this treasure hunt demonstrate how technology can enhance real-world experiences and create deeper connections between sports organizations and their global fan communities.