Binance, a major player in the global blockchain ecosystem and cryptocurrency exchange sector, has announced the appointment of Rachel Conlan as its new Vice President of Global Marketing. In this role, Conlan will lead worldwide marketing and brand promotion efforts, reinforcing the company’s commitment to strengthening its position as a trusted name in the crypto industry.
Yi He, Co-Founder and Chief Marketing Officer of Binance, commented on the new appointment, emphasizing the company’s dedication to user-focused innovation and industry leadership. “Rachel’s extensive experience will help introduce more people to blockchain technology and foster greater trust in our platform as we continue to grow together,” He added.
Reporting directly to Yi He, Rachel Conlan will oversee regional and global marketing teams. Her responsibilities also include managing Binance’s high-profile partnerships and entertainment properties, which include collaborations with Cristiano Ronaldo, The Weeknd, Alpine Formula 1, and social media influencer Khaly Lame, among others.
“I am excited to join Binance—a world-class organization trusted by millions worldwide,” said Rachel Conlan. “I look forward to working with a talented team to educate users and drive adoption in this fast-evolving industry.”
Before joining Binance, Conlan served as the Global Head of Brand Marketing and Partnerships at OKX, where she led strategic campaigns with partners like Manchester City F.C., McLaren Racing, and the Tribeca Film Festival. Her professional background also includes roles at CAA Sports, a leading sports and entertainment agency, and Havas, where she held the position of Global Chief Marketing Officer.
Frequently Asked Questions
Who is Rachel Conlan?
Rachel Conlan is the newly appointed Vice President of Global Marketing at Binance. She brings extensive experience from her previous roles at OKX, CAA Sports, and Havas, where she led international branding and partnership initiatives.
What will her role at Binance involve?
Conlan will oversee global and regional marketing operations, manage brand partnerships, and drive initiatives to increase public awareness and adoption of Binance’s products and services.
What does this appointment mean for Binance?
This hiring reflects Binance's ongoing effort to strengthen its leadership team and enhance its brand presence worldwide as it aims to broaden its user base and industry influence.
What were Rachel Conlan’s previous roles?
She previously served as Global Head of Brand Marketing and Partnerships at OKX, where she managed collaborations with major sports and entertainment brands. She also held executive roles at CAA Sports and Havas.
Will this affect how Binance communicates with its users?
While specific changes have not been detailed, Conlan’s expertise is expected to bring more structured and expansive educational and branding campaigns aimed at global audiences.
For those interested in tracking how leading crypto platforms evolve their branding and outreach, you can explore more strategies employed across the industry.