McLaren has unveiled a striking new 'Riviera-inspired livery' that will adorn both of its Formula 1 cars for the upcoming Monaco and Spanish Grands Prix. This special design marks a significant moment for team sponsor OKX and pays homage to a legendary chapter in McLaren's racing history.
The livery enhancement celebrates OKX's official launch into the European market. Its design draws direct inspiration from the elegance of the French Riviera and, more importantly, McLaren's iconic M7A race car. This creates a powerful visual narrative that juxtaposes the team's rich legacy with its forward-thinking innovation and modern partnerships.
The Historical Significance of the M7A
The McLaren M7A holds a special place in the team's history. It was this very car that broke new ground for the constructor, delivering McLaren's very first Formula 1 victory in 1968. The legendary founder, Bruce McLaren, was himself at the wheel for that historic win.
Beyond its first victory, the M7A was also the car that debuted McLaren's now-iconic papaya orange livery. This was a bold and revolutionary first in an era dominated by black and white television coverage, demonstrating the team's willingness to stand out from the very beginning.
A Collaborative Campaign with Modern Flair
The launch of the Riviera livery is supported by a campaign film featuring McLaren's current star drivers, Lando Norris and Oscar Piastri. Captured on location in Monaco, this film is the fourth major collaborative campaign between McLaren and OKX, underscoring the strong and continued commitment between the team and its partner.
Throughout the entire race weekends in Monaco and Spain, the special livery will be featured on both MCL39 cars. In Monaco, drivers Norris and Piastri will also sport new, alternatively inspired race overalls that complement the car's design.
Executive Insights on the Livery
Louise McEwen, Chief Marketing Officer at McLaren Racing, commented on the reveal, stating, "We're always proud to be able to celebrate our storied legacy. Working with OKX on this latest livery enhancement is a great way to not only celebrate this history but also the innovation and forward-thinking nature that inspires both McLaren and OKX brands. I can't wait to see the cars on track over the next two race weekends."
Haider Rafique, Chief Marketing Officer at OKX, added his perspective: "Over the years, Formula 1 has seen huge amounts of change, from technological developments to the recent growth in fandom. The sport's culture has evolved and there's a fantastic attitude of freedom to push the boundaries of what's possible. This aligns perfectly with our mission to challenge conventional ways of thinking. The Riviera livery symbolizes this transformation and the elegance and innovation both OKX and McLaren are known for." 👉 Explore more innovative partnerships
Frequently Asked Questions
What is the inspiration behind McLaren's new livery?
The new livery is inspired by the elegance of the French Riviera and McLaren's historic M7A race car. The M7A was the car that secured the team's first F1 win and first introduced its famous papaya orange color.
At which races will the special livery be used?
The special Riviera livery will be featured on both McLaren F1 cars for the entire race weekends of the Monaco Grand Prix and the Spanish Grand Prix.
Are the drivers involved in the campaign?
Yes, drivers Lando Norris and Oscar Piastri are featured in a campaign film shot in Monaco to support the livery's launch. They will also wear new race overalls in Monaco that match the livery's theme.
What is the significance for sponsor OKX?
This livery enhancement marks OKX's official launch into the European market. It represents the fourth major collaborative campaign between McLaren and its partner.
How does this livery connect past and present?
The design pays tribute to the legendary M7A from 1968 while simultaneously reflecting the modern innovation and cutting-edge technology that defines both McLaren and OKX today. It’s a visual blend of heritage and progress.
Will this livery be used for the rest of the season?
No, it is a special edition design scheduled only for the two specified race weekends in Monaco and Spain. After that, the team is expected to revert to its standard livery.