At the 2024 Asia Blockchain Summit (ABS), BitoGroup, Taiwan's leading cryptocurrency exchange, partnered with FamilyMart to demonstrate real-world blockchain applications. They brought a special FamilyMart concept truck to the event, offering coffee, hot dogs, and other popular items. Attendees could make purchases using cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), or Tether (USDT) and even convert their FamilyMart Fa points into digital assets. This exclusive experience highlighted how crypto payments and rewards are becoming part of everyday life.
Crypto Meets Convenience: FamilyMart’s Concept Truck
The FamilyMart concept truck at ABS served as a live showcase for innovative crypto integration. Visitors could buy snacks and beverages using digital currencies via a seamless payment process. Additionally, the truck promoted FamilyMart’s Fa points exchange service, allowing customers to convert loyalty points into cryptocurrencies such as Bitcoin, Ethereum, or Dogecoin without any extra cost. This initiative not only attracted crypto enthusiasts but also introduced beginners to the ease of using digital assets.
BitoGroup’s collaboration with FamilyMart extends beyond the event. With over 4,000 stores across Taiwan, FamilyMart enables millions of customers to purchase Bitcoin physically and redeem points for crypto through its app. This retail network is one of the largest of its kind globally, making crypto access more convenient and approachable.
Insights from BitoGroup’s CEO on Crypto Exchange Evolution
Cheng Guang-Tai, Founder and CEO of BitoGroup, participated in the ABS forum titled "Crypto Island: Regulatory Vision and Latest Practices for Virtual Assets in Taiwan." He emphasized the evolving role of cryptocurrency exchanges, stating that they should go beyond trading and liquidity provision to build comprehensive ecosystems.
"Cryptocurrency exchanges are the infrastructure of blockchain. Everything has exchange value. A decade ago, we discussed blockchain technology, but users don’t need to understand the technical details—they care about value appreciation. Exchanges will become a standard component of future applications, serving as the final mile for blockchain adoption," Cheng noted.
Under his leadership, BitoGroup has focused on creating diverse real-life use cases for cryptocurrencies, partnering with major institutions to enhance accessibility and utility.
BitoPay: Simplifying Crypto Payments for Businesses
Another highlight at the ABS booth was BitoPay, a payment solution developed by BitoGroup in collaboration with NewebPay. This service allows online merchants to easily accept digital currency payments. By scanning a QR code and selecting their preferred cryptocurrency, customers can complete transactions quickly and securely.
BitoPay aims to simplify crypto adoption for businesses, with over 300,000 online merchants able to integrate the payment gateway effortlessly. This tool is designed for efficiency, reducing the complexity often associated with digital asset transactions.
👉 Explore seamless payment solutions
Bankee Partnership: Streamlining Crypto-Fiat Transactions
BitoGroup has also partnered with Bankee, a digital bank under Far Eastern International Bank, to launch a dedicated crypto-friendly account. This groundbreaking integration allows users to manage fiat and digital currencies within a single platform, improving transfer speeds and operational convenience.
As the first exchange to collaborate deeply with a traditional bank in Taiwan, BitoGroup enables smoother transitions between crypto and fiat, enhancing liquidity and usability for traders and everyday users.
Exclusive Offers and Membership Benefits
During the ABS event, BitoGroup and FamilyMart offered several limited-time promotions. Shoppers had the chance to win Fa points, BitoGroup-branded hardware wallets, and tenth-anniversary merchandise. These initiatives aimed to engage the community and reward early adopters of crypto-based services.
The popularity of FamilyMart’s points-to-crypto exchange service has been remarkable, with monthly redemption limits often reached quickly. Both novice and experienced users appreciate the effortless way to accumulate digital assets through everyday purchases.
Frequently Asked Questions
What is the FamilyMart Fa points exchange service?
FamilyMart allows customers to convert Fa loyalty points into cryptocurrencies like Bitcoin, Ethereum, or Dogecoin directly through their app. This service requires no additional fees and lets users benefit from potential asset appreciation.
How does BitoPay work?
BitoPay is a payment gateway that enables merchants to accept crypto payments. Customers scan a QR code, choose their preferred cryptocurrency, and confirm the transaction. The process is fast, secure, and designed for easy adoption.
Can I use cryptocurrencies at all FamilyMart stores?
Currently, crypto payments are available selectively, such as at special events or through specific promotions. However, Fa points redemption for crypto is accessible across all FamilyMart locations in Taiwan via the app.
What is the benefit of the BitoGroup-Bankee partnership?
The partnership provides a dedicated crypto-fiat account, making it easier to transfer funds between traditional banking and cryptocurrency exchanges. This integration enhances transaction speed and convenience.
Is BitoGroup a regulated exchange?
Yes, BitoGroup is a fully compliant and legally operating cryptocurrency exchange in Taiwan, prioritizing security and regulatory adherence.
How can I start using crypto payments?
To begin using crypto for purchases, you need a digital wallet and a basic understanding of how transactions work. Start with small amounts and use trusted platforms like BitoGroup for exchanges and payments.
👉 Learn more about crypto payment systems
BitoGroup’s presence at ABS 2024 underscored the practical integration of blockchain technology into daily life. From retail partnerships to banking collaborations, the company is paving the way for broader cryptocurrency adoption in Taiwan and beyond.