In 2017, a simple photo of a Shiba Inu lounging on a step, wearing a resigned yet peaceful smile, was uploaded online. This spontaneous moment would soon spark a global phenomenon.
The dog’s golden fur reminded people of a delicious block of cheese, leading internet users to playfully adapt the word “cheese” into “cheems”—a name that would soon be known across social platforms.
How Cheems Rose to Internet Stardom
At first, Cheems became a popular meme template. Users photoshopped the dog into various outfits and situations, or modified existing English words by inserting an extra “m” for comedic effect.
This style of humor—blending cuteness with a touch of melancholy—resonated deeply. Whether used in self-deprecating jokes or humorous observations, Cheems brought a unique flavor to online expression.
But what truly solidified Cheems’ place in internet culture was its pairing with another famous dog—Doge.
Cheems and Doge: The Ultimate Duo
Doge, the muscular and confident Shiba Inu, represented success and boldness. Placed next to the small, timid Cheems, the contrast was both hilarious and symbolic.
This duo became a canvas for creative and often philosophical memes. From commentaries on modern technology to reflections on ancient civilizations, the two dogs helped people express complex ideas in a simple, relatable format.
More importantly, this comparison gave Cheems a personality: no longer just a funny image, it became a symbol of the underdog—awkward, trying its best, and endlessly relatable.
Cheems in Popular Culture
The influence of Cheems expanded beyond static images. It became part of internet rituals and interactive experiences.
For example, the “Bread Dog Test” and “Sausage Dog Test” swept through social media. Young people asked their parents, “Would you still love me if I were a bread dog or a sausage dog?”—using edited images of Cheems as a half-dog, half-food creature.
On Bilibili, a major Chinese video platform, a live channel called “Doggy Dance Hall” allowed viewers to become Cheems avatars and dance together with thousands of strangers.
But perhaps the most meaningful role Cheems played was in spreading messages of hope.
“Thank You, Cheems”: A Message of Hope
A short video titled “Thank You, Cheems” touched millions. It begins with a noose and a suggestion to end one’s life—but Cheems suddenly appears, cuts the rope, and says:
“There are people who love you—your parents, teachers, friends, and even me. Please don’t do it. I don’t want to lose anyone.”
The video ends with screens filled with “Thank you, Cheems” messages. For many, it was a turning point—a reminder that they weren’t alone.
This emotional connection inspired content creators to develop more elaborate stories featuring Cheems.
Cheems as a Storytelling Symbol
A wave of user-generated short films cast Cheems as the protagonist—often an ordinary individual facing life’s challenges.
In The World of Dog Door, Cheems is an orphan who still finds ways to help others despite his own struggles. In Cheems, Do You Want to Get Some Fries at the Pier?, the dog embarks on a journey to fulfill its childhood dream of seeing the Northern Lights.
These narratives resonated because they reflected real emotions and experiences. Cheems became a mirror for people’s own lives—their hopes, setbacks, and small acts of courage.
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Why Cheems Connects with So Many People
Cheems isn’t a hero. It doesn’t have super strength or endless luck. Instead, it embodies the reality of everyday life—the pressure to succeed, the fear of failure, and the search for meaning.
Many see themselves in Cheems: trying, failing, and trying again. Its stories are often based on true experiences shared by creators and viewers alike.
As the founder of the “Doggy Dance Hall” once said:
“I often watched Cheems videos and felt that each of us is a Cheems. That’s how the idea was born—to create a little world for all the Cheems out there.”
Frequently Asked Questions
What is the origin of Cheems?
Cheems is a Shiba Inu that became famous from a photo taken in 2017. Its name comes from the word “cheese,” modified with an extra “m” for humorous effect.
How is Cheems different from Doge?
While Doge represents confidence and boldness, Cheems is seen as shy, relatable, and often unlucky. Together, they create a humorous and symbolic contrast.
Why is Cheems so popular in memes and videos?
Cheems symbolizes the “underdog” experience. Its stories and memes often deal with themes like anxiety, hope, and perseverance, making it highly relatable to a broad audience.
What does “Thank you, Cheems” mean?
It originates from a viral video where Cheems stops someone from ending their life. The phrase has become a message of gratitude and encouragement in difficult times.
Are there any communities or platforms centered around Cheems?
Yes, platforms like Bilibili host Cheems-themed content including live dance rooms, short films, and interactive forums where users share stories and experiences.
Can I use Cheems in my own content?
Cheems is part of internet culture and often used in fan-made content. As long as it’s respectful and non-commercial, it’s generally accepted to participate in Cheems-related creativity.
Whether in a funny meme, a emotional short film, or a late-night dance room, Cheems continues to bring people together. It’s more than a dog—it’s a reminder that it’s okay to be imperfect, and that everyone is trying their best.